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Television - The Power of 30" Commercials
Let's face it, owning a 30" Commercial "Is like having your own remote control salesmen!"
A commercial is a powerful remote control salesman, generating thousands of dollars in potential untapped sales. A high impact capsule of information. Exposing potential customers to a vast amount of visual and aural information in a short space of time.
An attention-grabber. The 30" Commercial format "talks to" the viewer, through the power of sight and sound, capturing your imagination; neither a catalogue or any other form of advertising can do what a 30" Commercial can do. A 30" Commercial can indelibly inscribe an image in the mind of a consumer.
Cost-effective means of marketing. In Australia, a 30" Commercial can easily reach approximately 653 000 people in the space of 3 weeks, for a relatively small cost - approximately 5c per person (see Maxi-Marketing article on effectiveness of 30" Commercials marketing by Tom Collins).
Allied to Larger corporations using television - it has all the visual power that a televised 30" Commercial for a larger corporation has, in many cases adding to the documented company the same power as the exposure which top companies have on television. Through the power of association, your clients will come to accept the same credibility your company has with that of the companies they have seen on television.
 A 30" Commercial enhances your company image.
A 30" Commercial conveys Emotion as well as Energy which no form of printed paper can do to the extent which your 30" Commercial can do.
The Top Companies have since realised the power and potential of the audio-video communication medium as a tool. Competitiveness demands that you should have one to.
30" Commercials are powerful persuaders, because they make use of all the stimuli that attract the attention of all of the senses.
30" Commercials are powerful prompters. Video imagery can prompt certain key attitudes, and positively set the tone of the meeting that is to follow on a human level.
30" Commercials personalise the message. 30" Commercials bring the people in a company out of the woodwork; showing the people, their attitudes, their smiles.
Utility. Like communicating via the internet or doing on-line banking, you won't know how indispensable it is until you’ve actually used one and seen its benefits.
Informative. A 30" Commercial lets other companies in on the other services you have to offer; a 30" Commercial leaves you with a subconsciously printed picture of who you are; a 30" Commercial inspires an image of trustworthiness and size in a company.
The dynamics of a Television screen. Video Imagery finds expression through a television screen. All of the dynamics of a television tube accompany the technology of televising.
A 30" Commercial of this nature has the power to: educate; inform; draw personal appeal; create desire; be believable; infiltrate a relaxed frame of mind and therefore captivate a viewer; cost effective means of communicating.
Public record. The 30" Commercial will act as a record of the company's growth, and will act as a tool for potential customers, potential employees, suppliers, distributors, and any other decision maker that might have an influence on the future better running of the company.
30" POWER - a Retail Perspective
Internet or Television Advertising Creates Store Traffic - Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers.
Internet or Television Advertising Attracts New Customers - Newcomers to your area, new income, lifestyle changes and changing buying habits mean new customers to reach. Internet or Television Advertising Encourages Repeat Business - With mobility and Freedom of choice, shoppers don’t have the store loyalty as they once did.
Stores must promote to get former customers to return and to seek new ones. Internet or Television Advertising Generates Continuous Business - As long as you're in business, you've got overhead to meet and new people to reach. Internet or Television can generate traffic now and in the future.
Internet or Television Advertising is an Investment in Success - Television advertising gives you a long term advantage over competitors who cut back or cancel advertising.
Internet or Television Advertising Keeps You Competitive - You must advertise to keep or expand your market share or you will lose them to more aggressive competitors.
Internet or Television Advertising Keeps Your Business Top-of-Mind - Many people go from store to store comparing prices, quality and service. Internet or televised advertising must reach them steadily throughout the entire decision-making process.
Internet or Television Advertising Gives Your Business a Successful Image - Nothing sets the record straight faster than advertising. Internet or Television Advertising Brings in Business - Businesses that succeed are usually strong, steady advertisers. The most aggressive and consistent advertisers are almost invariably the most successful. |
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